Casos de Experiencias Inmersivas y Metaversos en Retail

Guillermo Armenta

Economist, Businessman, Growth Strategist Advisor, Teacher, Writer and Speaker specializes in Digital Business Strategy.

I have been specialized in Growth Strategy Consulting for more than 20 years in the Biggest Consultancy Companies worldwide, being Head of Digital Transformation, Head of Financial Marketing & Sales and Head of Business Strategy practices using intensively financials analysis and different technologies to amplify the business initiatives of our clients.

I worked for Horizones in the Tech Strategy division, previusly I collaborated for the WPP Group, the biggest global group of consulting agencies in marketing, communication and advertising, where I led the Financial Marketing & Advertising Impact Practice, previously collaborated at Deloitte, the biggest Business Consultancy Firm Worldwide as leader in the Client & Markets division Supporting the Business Strategy. Since several years ago I promoted multidisciplinary teams to enhance business opportunities for global accounts and I have led more than 300 Growth strategic transformation projects.